Sabato De Sarno Departs Gucci – What’s Next for the Italian Fashion Giant?

Sabato De Sarno’s departure from Gucci after just two years marks a pivotal moment for the iconic fashion house. Initially brought in to steer Gucci toward a more minimalist and wearable aesthetic, De Sarno’s tenure was characterized by a clear break from the maximalist flamboyance of his predecessor. His collections emphasized classic tailoring, subtle details, and a refined palette, aiming to reconnect with a broader audience. 

However, despite these efforts, Gucci faced declining sales and a wavering creative direction, leading to uncertainty within the brand and its parent company, Kering. The recent announcement that Gucci’s Fall/Winter 2025 collection will be presented by the in-house design team underscores the transitional phase the house is entering as it searches for new creative leadership.

Photo: Vogue.nl

This change signals both a challenge and an opportunity. The new creative director will be tasked with revitalizing Gucci’s identity, balancing innovation with the brand’s rich heritage, and reigniting consumer enthusiasm in a fiercely competitive luxury market.

For fashion enthusiasts and collectors, these moments of transformation often bring renewed interest in past collections. De Sarno’s understated pieces may soon be viewed as distinctive artifacts of Gucci’s evolving story, making them compelling additions to any wardrobe or collection.

As Gucci embarks on this new chapter, the fashion world watches closely, anticipating fresh visions that will shape the future of one of luxury’s most influential houses.

Lots of Love,

Lieke